We help you
measure and improve your circular performance.

We work with procurement professionalssustainability managerssuppliersproducers

Our mission is to help you achieve your sustainability goals with circular solutions.

Measure your company's circular performance and guide yourself with the Circular Transition Indicators Tool.

The CTI Tool was developed to help businesses in different industries worldwide to measure and improve their circular performance by supporting and guiding companies through the Circular Transition Indicators process.

The tool structures data and calculates outcomes, supporting businesses in taking concrete actions towards their circularity goals. It also supports users to reach out to internal stakeholders and value chain partners for data requests that avoid confidentiality issues.

Leveraging the power of digitization and smart software solutions, the CTI Tool enables companies to fully understand their circularity baseline and accelerate their transition towards a circular economy.

The Circular Transitions Indicators (CTI) framework was developed by WBCSD and 30 of its members. CTI helps companies measure and improve their sustainability performance by providing a simple and sector-agnostic way to measure circularity and giving insights into how to reduce primary resource use and waste generation.

How CTI Tool helps you improve your circularity?

Measure your baseline circularity performance

Run scenarios and identify improvement actions

Drive your organization's circularity with easy to understand reports

You are in good company

With over 2000 accounts in 94 countries, teams of every size, shape and industry have already made the CTI Tool their go-to solution to accomplish their circular goals.

More than

organizations are using CTI Tool




Every subscription includes yearly updates on CTI Framework.

Learn more about CTI

Measure your company’s circular performance and guide yourself with the Circular Transition Indicators​.

Contact us

If you have questions, we are here to answer!

See who’s taking concrete action

Ready to become a game-changer?

Success stories

Learn about our successful partnership with NS (Nederlandse Spoorwegen) in paving the way to 100% circular trains!

Our partners

We believe that collaboration drives change!

That's why we're proud to partner with like-minded circularity frontrunners to accelerate the transition towards a restorative circular economy

What our partners say about us

“If I wanted to generate this type of report for my Board without CTI Tool, it would cost me significantly more time and the insights would not be as valuable.”

Alina Darragh Technical Director - WD40

It is important to get the attention of a management team quickly, which is possible to do with the CTI Tool. All they want to know is how much the improvement was, and I can achieve that through this tool because it takes a lot of complicated data and presents it quite simply. It is easy to digest

Mikayla Plaw GM Organisational Development & Sustainability - Profile Group

The main thing that we really value from CTI Tool is the fact that it shows progress rather than completion. Let’s say you have a 67% circularity score - then, you can really zoom in on what you need to do to reach 70%, 75%, 80%... I really like that it's a very dynamic number that changes; it's not static like other measurement tools

Samantha Walmsley-Bartlett Environmental Strategist - Circularity

“Circular IQ is a valuable partner of the World Business Council for Sustainable Development, Factor10 and our Circular Transition Indicators. Their commitment to making the circular economy a reality and the Circular IQ platform’s friendly user-interface are just two of the reasons why we identified them as a partner in helping us bring CTI to life.”


Our ethos

We are on a mission to drive circularity!

Today, 8.6% of the world is circular. While this stat alone is alarming, what we really see is an immense opportunity for change and for action. Pursuing this path requires radical thinking and relentless collaboration, values that shape our story.

Our platform was born from our dream to create a better future, away from our current take-make-waste economy and towards a restorative and regenerative circular one.

We cultivate products that are circular by design and default. We thrive to maximize their value and minimize waste and the extraction of natural resources. That’s why we built a platform that nurtures transparency and dialogue amongst sustainability stakeholders.

Our expertise

We are circularity geeks!

Our expertise encompasses sustainable supply chain data management; data analysis and visualization; circular economy policies and principles; sustainability standards; and world-renowned concepts like Cradle to Cradle.

We speak your language and we’re here to help you pursue a clear and smooth procurement process.

Our team

Founder & CEO
Roy Vercoulen
Co-founder, Product & Operations
Niels van der Linden
Software Engineer
Erman Cagiral
Frontend Developer
Kadir Erbakar
UI/UX Designer
Can Atakol
Circular Success
Florian Alward

Ready to collaborate?

Drop us an email and let’s start the conversation.

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