
We help you
measure and improve your circular performance.
We work with procurement professionalssustainability managerssuppliersproducers
Our mission is to help you achieve your sustainability goals with circular solutions.

Measure your company's circular performance and guide yourself with the Circular Transition Indicators Tool.
The CTI Tool was developed to help businesses in different industries worldwide to measure and improve their circular performance by supporting and guiding companies through the Circular Transition Indicators process.
The tool structures data and calculates outcomes, supporting businesses in taking concrete actions towards their circularity goals. It also supports users to reach out to internal stakeholders and value chain partners for data requests that avoid confidentiality issues.
Leveraging the power of digitization and smart software solutions, the CTI Tool enables companies to fully understand their circularity baseline and accelerate their transition towards a circular economy.
The Circular Transitions Indicators (CTI) framework was developed by WBCSD and 30 of its members. CTI helps companies measure and improve their sustainability performance by providing a simple and sector-agnostic way to measure circularity and giving insights into how to reduce primary resource use and waste generation.
How CTI Tool helps you improve your circularity?
Measure your baseline circularity performance


Run scenarios and identify improvement actions
You are in good company
With over 2000 accounts in 94 countries, teams of every size, shape and industry have already made the CTI Tool their go-to solution to accomplish their circular goals.
More than
2000organizations are using CTI Tool
Over
94countries
Learn more about CTI
Measure your company’s circular performance and guide yourself with the Circular Transition Indicators.
Success stories
Learn about our successful partnership with NS (Nederlandse Spoorwegen) in paving the way to 100% circular trains!
Our partners
We believe that collaboration drives change!
That's why we're proud to partner with like-minded circularity frontrunners to accelerate the transition towards a restorative circular economy
What our partners say about us
Our ethos
We are on a mission to drive circularity!
Today, 8.6% of the world is circular. While this stat alone is alarming, what we really see is an immense opportunity for change and for action. Pursuing this path requires radical thinking and relentless collaboration, values that shape our story.
Our platform was born from our dream to create a better future, away from our current take-make-waste economy and towards a restorative and regenerative circular one.
We cultivate products that are circular by design and default. We thrive to maximize their value and minimize waste and the extraction of natural resources. That’s why we built a platform that nurtures transparency and dialogue amongst sustainability stakeholders.
Our expertise
We are circularity geeks!
Our expertise encompasses sustainable supply chain data management; data analysis and visualization; circular economy policies and principles; sustainability standards; and world-renowned concepts like Cradle to Cradle.
We speak your language and we’re here to help you pursue a clear and smooth procurement process.
Our team

Founder & CEO
Roy Vercoulen

Co-founder, Product & Operations
Niels van der Linden

Software Engineer
Erman Cagiral

Frontend Developer
Kadir Erbakar

UI/UX Designer
Can Atakol

Circular Success
Florian Alward
Ready to collaborate?
Drop us an email and let’s start the conversation.